Our Values
Our core values are built on four key principles. These are:
Passion
- We are proud of our heritage and our success.
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From our leading position in poultry farming, we expand our business with passion.
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This passion distinguishes us from other companies
People
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We have the ability and are trusted to make decisions within our area of responsibility.
- We build our success on competence and constantly invest in personal development.
- We share our knowledge, support each other and enjoy being part of a team.
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We encourage diversity and appreciate the creativity that comes from a mix of cultures, gender, sexual orientation, religions, experiences and personalities.
Professionals
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We deliver quality in everything we do.
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We have clear responsibilities and fulfill our commitments.
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We listen, learn, innovate and constantly improve.
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We are proud of who we are and humbly reflect this through our attitude and behaviour.
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We stay true to our values.
Partnerships
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Our customers, their needs and expectations, are the starting point for everything we do.
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Our dealers are business partners with whom we jointly deliver customer values.
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Our employees, our dealers and customers partner for long-term business results.