Our Values

Our core values are built on four key principles. These are:


  • We are proud of our heritage and our success.
  • From our leading position in poultry farming, we expand our business with passion.

  • This passion distinguishes us from other companies



  • We have the ability and are trusted to make decisions within our area of responsibility.

  • We build our success on competence and constantly invest in personal development.
  • We share our knowledge, support each other and enjoy being part of a team.
  • We encourage diversity and appreciate the creativity that comes from a mix of cultures, gender, sexual orientation, religions, experiences and personalities.



  • We deliver quality in everything we do.

  • We have clear responsibilities and fulfill our commitments.

  • We listen, learn, innovate and constantly improve.

  • We are proud of who we are and humbly reflect this through our attitude and behaviour.

  • We stay true to our values.


  • Our customers, their needs and expectations, are the starting point for everything we do.

  • Our dealers are business partners with whom we jointly deliver customer values.

  • Our employees, our dealers and customers partner for long-term business results.


Our Mission

Our Mission is to break the cycle of poverty among smallholder farmers who remain poor despite being in farming for decades. Helping farmer...
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Get in Touch

  • Phone:

    +237 675335252

  • Email: